Google Local Service Ads
In today’s competitive market, reaching local customers is key. Google Local Services Ads (LSA) help small businesses connect with nearby customers actively searching for their services. Here's how LSA can work for you.
Get your business listed on the 1st page of Google with Local Service Ads (LSA’s)
Placements are based on location proximity, relevance to the search, and your Google Review ratings.
Text Message, Book Appointment or Call. You Only Pay For Qualified Leads!
What are Local Service Ads (LSA)?
Google Local Service Ads are a pay-per-lead advertising platform designed specifically for service-based businesses such as plumbers, electricians, HVAC technicians, locksmiths, and more.
These ads appear at the top of Google search results when users search for local services, making them highly visible to potential customers.
Key Features and Benefits of LSAs
Prominent Placement: Local Service Ads are displayed prominently above traditional paid search ads, map listings, and organic search results, increasing visibility and attracting more clicks from interested customers.
Local Reach: LSA specifically targets users in your service area, ensuring that your ads are seen by people who are actively looking for the services you offer in your locality.
How Do LSAs Work?
Application Process: To participate in LSAs, businesses must go through an application process. This involves verifying the business's identity, licensing, insurance, and background checks for certain industries (such as home services). Once approved, businesses can create their LSA profile.
Selecting Service Areas: Businesses can choose specific geographic areas where they want their ads to appear. This allows them to target customers within their service area and avoid wasting ad spend on areas where they do not operate.
Customer Searches: When a potential customer searches for a relevant service in their area on Google, LSAs may appear at the top of the search results, above traditional paid search ads. LSAs are displayed prominently, often featuring the business's name, rating, contact information, and a "Google Guaranteed" badge for eligible businesses.
Pay Per Lead: Unlike traditional pay-per-click (PPC) advertising, where businesses pay for clicks on their ads, LSAs operate on a pay-per-lead model. This means businesses only pay when a customer contacts them directly through the LSA platform, such as by calling the business or sending a message.
Verification and Screening: Google may verify and screen businesses participating in LSAs to ensure they meet certain quality and trust criteria. This can include background checks for certain industries and verification of licensing and insurance.
Google Guarantee: Eligible businesses may qualify for the Google Guarantee, which provides added reassurance to customers by offering a money-back guarantee for services booked through LSAs. The Google Guarantee badge is displayed prominently in ads for these businesses, helping to build trust with potential customers.
Performance Tracking: Businesses can track the performance of their LSAs through the Google Local Services platform. They can monitor metrics such as the number of leads generated, cost per lead, and overall return on investment (ROI). This allows businesses to assess the effectiveness of their advertising efforts and make data-driven optimizations.
Achieving Google Guaranteed status is a significant milestone for any local service-based business. This badge of trust not only boosts your credibility but also enhances your visibility to potential customers.
Get Google Guaranteed
Google Guaranteed (Local Services Ads), Google Screened & Pay-Per-Click (PPC) ads,
What’s the Difference?
Google Guaranteed (Local Services Ads): These ads are designed to help local service-based businesses get noticed by potential customers searching for services in their area. When users search for specific services, such as "plumber near me" or "electrician in [city]," Google Guaranteed ads can appear at the top of the search results page. These ads feature businesses that have been background-checked and guaranteed by Google, providing users with added confidence when selecting a service provider.
Google Screened: Similar to Google Guaranteed, Google Screened is a program that verifies and highlights businesses in specific industries, such as legal or financial services. Businesses that are Google Screened have undergone a thorough background check and are displayed prominently in search results, helping users find reputable professionals for their needs.
Pay-Per-Click (PPC) ads: PPC ads are a type of online advertising where businesses pay a fee each time a user clicks on their ad. These ads can appear anywhere on Google's search results page and are triggered by specific keywords that businesses bid on. PPC ads offer businesses the flexibility to target specific keywords and demographics, making them a versatile option for reaching potential customers.
In summary, Google Guaranteed (Local Services Ads), Google Screened, and Pay-Per-Click (PPC) ads each offer unique advantages for businesses looking to advertise online. Depending on your business goals and target audience, you may choose to leverage one or more of these advertising options to maximize your online visibility and reach.
Key Requirements
If you're considering running LSAs for your local service-based business, there are a few key requirements you need to be aware of to get started effectively.
Google Guaranteed Badge: To participate in LSAs, businesses must first become Google Guaranteed. This badge of trust is awarded to businesses that pass Google's rigorous background checks, ensuring that they meet Google's quality standards for reliability and professionalism. At Local Velocity, we'll guide you through the process of becoming Google Guaranteed, helping you build trust and credibility with potential customers.
Google My Business Page: In addition to being Google Guaranteed, businesses also need to have a Google Business Page set up and optimized. Your Google Business Page serves as a central hub for your online presence, displaying essential information such as your business name, address, phone number, and hours of operation. Local Velocity can assist you in creating and optimizing your Google Business Page to ensure it effectively represents your business and attracts potential customers.
Customer Reviews: One of the most critical aspects of your Google Business Page is customer reviews. Positive reviews from satisfied customers can significantly impact your business's reputation and credibility, influencing potential customers' decisions to choose your services. At Local Velocity, we understand the importance of customer reviews and will work with you to encourage and manage reviews from your clients. We'll provide strategies and tools to help you gather reviews and keep them updated regularly, ensuring that your business maintains a positive online reputation.
ARE YOU ELIGIBLE FOR LOCAL SERVICE ADS?
Fill out the form to the right and see if your businesses can advertise with LSA’s on Google.
Google is working to improve the list, however currently, some small businesses don’t qualify at this time.
Ready to take your business to the next level? Consider incorporating paid local advertising into your marketing strategy today.